Etienne Aigner The Company with the HorseShoe The Aigner philosophy
The horseshoe is both a symbol of good luck and the logo for the prestige brand Aigner of Munich.
It was certainly a lucky charm for the Hungarian-born Etienne Aigner who presented his first collection of Etienne Aigner handbags in New York over 50 years ago. That was the beginning.
Today, the three Aigner product lines, Leather, Fashion and Designer Shoes and Accessories are available in 40 countries around the world. From Munich to Sydney, the label is represented in 135 Aigner Shops and nearly 400 outlets.
The Aigner horseshoe is recognized as an international symbol representing tradition, innovation, and trends. Aigner is proud of a heritage that has evolved to combine modern creations into a cohesive Aigner style. Exclusive material and finest leathers are handcrafted into high quality products at aigner. These classically beautiful masterpieces are designed to be enjoyed for many years.
It all started with handbags. Today, the traditional aigner horseshoe can be found on a variety of fashion products. Along with the traditional leather collection, Aigner offers elegant accessories as ladies purse, designer shoes and neckties.
The style of the licensed products is always unmistakably Aigner: Complementing its range of products, Aigner women's and men's wear, watches, eyewear and lasies purse are manufactured under license. And the style is always unmistakably Aigner.
Present throughout the entire company, the uniformity of the Aigner style underlines a distinctive corporate identity.
Similar to the way the horseshoe represents the Aigner brand, the Bordeaux red corporate color exemplifies the unmistakable Aigner style.
The color red also sets the tone in the Aigner showroom concept. A high-gloss panel in the special Aigner red elegantly unfolds into the shop interior and clearly makes its mark.
The Aigner concept is clearly defined: tradition and zeitgeist combined into a perfectly balanced entity. The result: classically attractive products that represent something special and can be enjoyed for years to come.