The Lucky Brand label has become one of the hottest American denim brands with a sense of humor evident in its trademark "Lucky You" fly. Much care is taken with each pair of jeans featuring unique touches not often seen in today's age of mass production. This high quality brand boasts premium denim fabrics with innovative washes and finishes. The superior style and fit of the product make Lucky Brand product appealing to men and women from ages 15 to 55. In addition to jeans, Lucky Brand produces a full collection of sportswear, activewear, underwear, accessories and fragrance for men, women and children.

Lucky Brand product can be found in a select group of high-end department stores including Nordstrom, Bloomingdale's, Neiman Marcus, and Dillards and in better specialty stores including Buckle and Fred Segal. Additionally, the company sells its products through its website (luckybrandjeans.com) and through its own retail stores currently located in California, Arizona, Illinois, New Jersey, Florida, New York, Washington, Virginia, Missouri, Massachusetts, Pennsylvania and Colorado. Each Lucky Brand store possesses its own individual feel with one-of-a-kind artistic elements which make it distinct and friendly to the town or neighborhood it resides in.

Lucky Brand runs unique and eye-catching print ads in such national publications as GQ, ESQUIRE, SEVENTEEN, ELLE, VANITY FAIR and IN STYLE. Lucky Brand images are also featured on bus benches, billboards, wrap buses and painted walls located in major national cities. Lucky Brand promotes the brand within the entertainment industry by sponsoring film festivals such as AFI Los Angeles International Film Festival and the Santa Barbara International Film Festival. Additionally, Lucky Brand product has been featured in such prime time television shows as Felicity, Friends, Buffy the Vampire Slayer and in such major motion pictures as Scream II, 28 Days and Jackie Brown.

In 1996 the Lucky Brand Foundation was created to help disabled and disadvantaged children. It has been a longtime goal of Lucky Brand founders Gene Montesano and Barry Perlman to help bring happiness and hope to those less fortunate. It is their belief that contributions made by the Foundation will and have truly impacted the quality of life and well being of children and hopefully, made a difference in their lives. Through money raised at its annual "Black Tie & Blue Jeans Gala" and other fundraising efforts, the Lucky Brand Foundation from 1996 through 2008 has been able to make contributions totaling over $2 million dollars to numerous organizations such as ORALINGUA, ISLAND DOLPHIN CARE, SHANE'S INSPIRATION and THE BRIDGE SCHOOL