The Significance of Brand Packaging and Design
When launching a new business, there is no secret that there will be ups and downs. However, you should know that around 95 percent of new products released every year fail. That shows more downs than ups. Of course you don’t want to see your product flop, but how do you ensure that it succeeds.? Probably you know the importance of branding, but does packaging count? Consider reading the piece to understand how brand packaging will make a lot of difference in your business venture. It may be recommended not to judge a book by its cover, but when it is a question of package designs, consumers often judge a product right before they unbox it. For many consumers the product is as good as the packaging. If the packaging is scruffy, people will not have high exceptions for the tangible product. However, if the packaging is attractive, there will be high anticipation for the product, and they will be more persuaded to buy it.
Try viewing your product packaging as a method of brand advertising. At the end of the day, they are two sides of the same coin – cannot be separated. If the packaging doesn’t resemble your brand, consumer will no know who is behind the product. Consistency will matter a lot when branding. Once you settle for a certain style in branding, stick to it. If you have a strong brand, your audience will get used and gain more trust to it. Moreover, branding will display level of professionalism and quality associated with your business.
Even though you may have put in a lot in creating the perfect product, with a lot of other similar products creating fierce competition, your product might get lost among the rest. When the packaging of your product is appealing, it entices potential customers. Plenty of companies invest a lot in researching about designs that are likely to charm prospective buyers. Colors, graphics as well as provision used all determine what the final package will look like. You only need to keep it simple as the most widely held brands feature simple, tidy designs.
A majority of businesses have ups and downs. So if your sales are in a slump, consider rejuvenating your product packaging. That may be all you need to get things on tracks. A case is the MillerCoors beer company where its sales started dropping. However, a rejuvenation of their beer can packaging charged up the sales by around 5 percent. The product remained the same, but the new package made the brand.
Last but not least, packaging can be used to attract target audiences. Recognize the demographic and guarantee that your packaging design connects with them. It should vary based on the age and conditions of your target audience.
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